Sweet Success of Hershey

hershey-pic-by-intuitive-group-inc-matt-sileno

When someone mentions Hershey most people think chocolate or candy; a story of perseverance is not usually correlated with the largest confection company in the U.S.

milton_hershey_with_boy_intuitive_group_matt_silenoIn 1857 Milton S. Hershey was born in a small town in rural Pennsylvania.  With education not exactly the finest in those days, Hershey dropped out of school after the 4th grade taking an apprenticeship with a local printer.  He was fired before taking another apprentice position with a candy maker in Lancaster, PA.

After 4 years of studying under the candy maker in Pennsylvania, Milton Hershey went on to start his own candy businesses.  The first was opened in Philadelphia, after 6 years of hard work the business failed.  Hershey then decided to travel to Denver for work with a confectioner who taught him how to make caramels with fresh milk.  With a new sense of confidence, Hershey set out for New York to open a second candy business.  Unfortunately this one failed as well.  Unfazed by his failures and driven by his desire for success, Milton Hersey returned home to open the Lancaster Caramel Company (his third attempt at business).  This one was a success!

Always looking ahead, Hershey saw a bigger opportunity in the chocolate business and sold Lancaster Caramel Company in 1900 for $1 million (roughly $25 million in today’s money).  Not long after the Hershey Company was a blossoming success, selling chocolate to the masses.  Prior to Milton opening the Hershey Company, chocolate was a delicacy and only enjoyed by the rich.  It took Hershey many years before perfecting his chocolate recipe and cooking process (it was a process the Swiss kept secret, leaving Hershey to have to learn by trial and error).  The rest, as they say, is history.

hershey_kiss_street_lamps_intuitive_group_matt_silenoToday the Hershey Company has revenues more than $6 billion, 80 different brand names, and 14,000 employees throughout the world.  It is safe to say that although each of Hershey’s failures had to be difficult to overcome, his persistence and drive paid off with success that is set to continuously grow year after year.

Failures can be difficult and un-motivating, leaving us to give up and settle for something more comfortable.  Milton Hershey is a fantastic example of why we should not give up on our dreams and continue working toward our goals each and every day; because eventually you will find success in ways greater than you may have initially thought.

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About The Intuitive Group, Inc.

The Intuitive Group, Inc. is a privately owned company that performs sales, client acquisitions, and retention for Fortune 100 companies. We perform face-to-face sales and customer service with the small to mid-sized customers of our Fortune 100 clients; a proven method for winning new customers. Direct mail, telemarketing, and media advertising fail while our approach to sales achieves a success rate unheard of in other marketing strategies.

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