If nature can recognize the need for a makeover every four months, perhaps it’s only fitting that we spruce up the things that create our “first impressions” periodically. Image is what often drives people to your product or service, or adversely, turns them to a competitor.
In the following I will illustrate how you can draw new customers to your product or service by creating stunning and compelling marketing materials.
As the old adage goes, “You only have one chance to make a good first impression,” so make it memorable enough to cement a positive image that leads to a lasting relationship. Or as a famous song said, “You only got one shot!” 🙂
With this in mind, here are several ideas to help you apply some simple, personal touches to your own promotions so the next buzz can be about you.
One of the most effective ways to sell your product or service is by giving ample “face time.” Get to know each of your clients personally! Find out their interests, things that touch their soul and cultivate a relationship that will result in client loyalty like no other.
Leave potential clients with a functional, branded keepsake. If they find value in your gift they will use it again and again, keeping your company name on their minds.
Occasionally reward your client base with a swank soiree or fun party. Make them aware of your accomplishments and future goals, which will leave them talking until the next one!
Let your clients know you’re out there. Newsletters or e-blasts with personal anecdotes are a great way to promote your business. It keeps them wondering what you will come up with next.
Overall, it’s crucial to your business success, to build an authentic, dynamic, and unforgettable brand. By using some of the tips here, you will be able to take advantage of the competitive edge that strong brand recognition provides.
Remember, you only have one chance to make a first impression. Make it memorable!
The Intuitive Group, Inc. is a privately owned company that performs sales, client acquisitions, and retention for Fortune 100 companies. We perform face-to-face sales and customer service with the small to mid-sized customers of our Fortune 100 clients; a proven method for winning new customers. Direct mail, telemarketing, and media advertising fail while our approach to sales achieves a success rate unheard of in other marketing strategies.